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42 Thai Social Codes

The first book on Thai social behavior

As an Amazon Associate I earn from qualifying purchases. (paid links)

5.0
★★★★★
TB
Tori Bowen
🇬🇧 United Kingdom
★★★★★

“This little book is an absolute GEM. I started visiting Thailand a post-pandemic, and instantly fell in love with this glittering jewel of a country. I got involved with a Thai charity looking after…”

TB
Tori Bowen
🇬🇧 United Kingdom
★★★★★

“This little book is an absolute GEM. I started visiting Thailand a post-pandemic, and instantly fell in love with this glittering jewel of a country. I got involved with a Thai charity looking after street animals, and made several friends over repeated visits - but: it became clear that there is a gulf between how we say/do things in the West (I'm in the UK) and the intricate ballet that is Thai social culture - at times, this was mystifying! This little handbook succinctly and clearly explains it all, whether social, religious, work-related or hierarchical. It's brilliant, and Tanon (who is Swiss-Thai so has great first-hand insight) should be congratulated on this work (he also has this website and his socials to help grow your knowledge). I can thoroughly recommend, and it's light enough to pack and take with you ...”

What you'll discover

Relationships

Cultural expectations around family and what being with a Thai person means.

At work

How to understand Thai behavior to have better relationships at work, with real examples.

Hierarchy

The invisible rules of respect in Thailand: at work, in family, on the street.

Thai Silence

Understand what Thai people never say directly and how to read between the lines.

Thai Smile

Learn about the different types of smiles. Each one means something specific.

Culture

How Buddhism shapes every daily interaction in Thailand.

Tanong

About the author

Tanong is Swiss-Thai. Born in Switzerland, raised between European and Thai culture, two continents, two languages, two completely different ways of seeing the world. From an early age, he became the person people turned to with questions about Thailand. Not because he chose that role, but because he had a natural ability to find the right words to make both cultures make sense to each other.

FAQ

How long does Amazon shipping take?

It depends on your country and Amazon subscription. Generally 2-7 business days depending on your location.

How long does delivery take in Thailand?

3–5 days for Bangkok, 5–7 days for other provinces.

Is shipping free for Thailand orders?

Yes, shipping is free for every order anywhere in Thailand, with no minimum.

Is the book available in my country?

Yes, via international Amazon. The link automatically redirects to your local Amazon (FR, UK, DE, JP, CA...). Price may vary by region.

What's included with my Thailand order?

Every copy comes with a free bookmark and is personally inspected before shipping.

What if my book arrives damaged?

We check every copy before shipping it to you in Thailand. There shouldn't be any defects, but if you notice one, just let us know and we'll get it replaced through Amazon.

My Amazon print book is defective. What should I do?

Contact Amazon customer service directly - they handle all print book claims through their platform. Go to your orders, select the book, click "Return or replace" and choose "Defective item". Amazon will send you a replacement or issue a full refund at no cost.

Can I give the book as a gift?

Yes! Amazon offers a gift option at checkout. For the Kindle version, you can also gift a digital book directly through Amazon.

It depends on your country and Amazon subscription. Generally 2-7 business days depending on your location.

3–5 days for Bangkok, 5–7 days for other provinces.

Yes, shipping is free for every order anywhere in Thailand, with no minimum.

Yes, via international Amazon. The link automatically redirects to your local Amazon (FR, UK, DE, JP, CA...). Price may vary by region.

Every copy comes with a free bookmark and is personally inspected before shipping.

🇹🇭 Thailand order

We personally check every copy before shipping. If yours arrives damaged, contact us.

🌍 Amazon order

Contact Amazon customer service. In your orders: select the book → Return or replace → Defective item. Amazon will send a replacement or full refund.

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